I had a very interesting conversation with Ricardo Jiménez, Author of “Crash Course” A Founder’s Journey to Saving Your Startup And Sanity. For every Miracle Mop, Bombas Sock, or Squatty Potty, there’s a Plushky. What’s a Plushky? It’s a stuffed, colorful plush toy shaped like a country. For 6 years, Ricardo Jiménez engaged in a relentless pursuit to find the market, customers, distributors, investors, partners and sellers to make his line of Plushkies the next big thing.
The fact that you’ve probably never seen a Plushkey on any retail shelves or online stores gives you a clue to how Ricardo’s hot toy idea never even reached a simmer. Ricardo’s book, “Crash Course” shares the mistakes he made despite holding an MBA from Duke University. Ricardo has convinced himself that his tale of failure is needed more than a Cinderella success story. On the pages of his book, Ricardo recants how he faltered in his efforts to become the next American Dream. Ricardo’s book seems to me a way for him to turn his lemons into lemonade.
He wrote this book to offer advice that may have helped him reach his dreams. Maybe it will help you reach yours. However you decide to look at it, this book will show you what not to do in your quest for success. Ricardo’s biggest mistake was not thinking about the target market for his product. He latched on to, “Build it and they will come” before he decided if there was even a market for his idea. Ricardo is candid about his missteps, misguided decisions and mismanaged expectations that all led to missed opportunities.
Check out our interview below.
This book also shows readers that an MBA does not mean you won’t set yourself up to fail by overlooking the most important things.
You can find Ricardo’s book on Amazon
Learn more on Ricardo’s website at https://www.ricardojimenezh.com/
