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Time Is No Match For Any of Us!!!

The school supplies are labeled, the backpacks are packed and the lunch boxes are full of healthy lunch snacks.  Yet, as the kids lay nestled all snug in their beds, I am begging and pleading for time to slow down.  You see this mom is not ready for summer to end, seems it just started and now it’s the end!  It doesn’t seem fair, how could it be over?  We didn’t even do most of the things on our list, I feel full of mommy guilt and I’m shaking my fist!

This thing we call time is spinning too fast, in the blink of an eye, our kids grow right up.  The time we thought we had passes us by, before we know it they’ll be moving on and saying goodbye.  Childhood is far too fleeting and bittersweet for my taste.   You see,  I know how quickly it passes, this is my second time through it and so I know how it goes.  First time parents think they have years and years and the time will go slow and not disappear.  However, those of us who have been here before, know all too well, how quickly time goes.

We moms who were young enough to start over again with a new set of babes share a secret between us.  We will tell you don’t blink because if you do, a lifetime will pass and you won’t believe it’s true.  It’s scary and real, but we have to accept it, life is too short and over too quickly.  We try to hold on kicking and screaming to push back the hours, days and the months. We want to just slow it all down but we know it’s futile, we don’t stand a chance but we try nonetheless in our warrior stance.

So, I’m not thrilled that another school year is thrust upon us. Unless some magical power comes over me tonight and somehow I am able to win the fight and turn back the time and start summer again, I will have to grin and rejoice at the dawn of the day and send my children along to start a new year.  It’s harder than hard since my baby starts school and I just want to hold him and not let him go, but I know that he has much to learn and explore.  The best thing comes at the end of the day, I can hold him as he shares all he did that first day.   I will hold him and smile and laugh as he does. He will not see the tears fall from my eyes, instead I will secretly  wipe them and treasure the moment and everything in it.

I urge you my friends to understand that no matter your age or the stage you are in, it will pass all too quickly without warning and leave you wondering just where the years went.  You won’t have an answer, you will not even believe how fast time can fly.  It’s then you will understand all too well that we’re not in control. We live a life, then it’s over and hope those left behind are filled with great memories of love from that sweet time we did share.   So love on your family and friends while you can because time, is not something that can be bought, stopped or stalled.  Time is the constant we know will keep moving, so live every day to the fullest you can because time waits for no one and isn’t your friend.


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Oh The Redundancy!!! A Humorous Look at the Repetitive Nature of Advertising!!!

Back when I was a brand new mom, my mother me something after seeing the numerous issues of Child, Parents, American Baby, Baby Talk and Parenting magazine piled on the coffee table and throughout my house.  She said, “It’s great to have a subscription as a new mom but after a while you’ll see they just run the same articles again and again.”  Of course they do it with new pictures and a few word changes, but she was right!  She was right, even though I am sure I rolled eyes at that time.  I soon discovered she was so right and as the magazines filled with the predictable recycled articles filled my mailbox, they were immediately stacked or given a brief skim for any special offers before being donated to the pediatricians office.  Now, even though we read mostly in digital form you still see the same redundancy.

redundancy sign

The predictability of advertising and media can make me crazy.  How many of us wish for election day to come and go so the ugly lawn signs and the attack ads will stop.  Then we are bombarded with Black Friday ads and commercials that don’t just tell us of upcoming deals, but that we will never see prices this low, and we should leave our families at 6 pm on Thanksgiving Day to go out into insane crowds only to fight and scream while trying to buy presents for a season that is supposed to be filled with joy and good will toward man.

Black Friday

After that, we are bombarded with ads that Black Friday pricing is extended right through to Cyber Monday which turns into Cyber Week and then Green Monday and Gold Monday!  The message is to buy, buy, buy, because we will never see prices this low and that our family will love us more for the gifts!

black-friday2

 

The predictability keeps coming as the ads that air on Christmas Day tell us that we need to shop the next day and “get what we really wanted.”  Prices will never be this low!  Everything is half price!  Without a bit of reprieve we are thrust into resolution season.  We know as sure as the sun rises, we’re bound for a month of weight loss ads, articles, infomercials along with White Sales, and sales on organizers to clean up all the stuff we had to buy to make our families love us!

Then the ads for life changes starts, make more money, go back to school, get a new career, start a new business, stop smoking, stop drinking and more. After that, the Valentine’s Day Massacre starts.  He doesn’t really love you unless he gets you the eternity bracelet, ring, necklace (insert whatever piece of jewelry they’re promoting) from Kay Jewelers!  Let’s not forget the roses and that a proposal on Valentine’s Day is the way to go as long as he goes to Jared!  I won’t bore you but the cycle continues month after month and year after year.

proposal

Now, don’t misunderstand me, I don’t see anything wrong with someone wanting to make a new start in the New Year, but it’s  just the way we’re hit over the head again and again that drives me insane and is the reason I’m  glad I hardly ever watch TV.  However, that doesn’t shield me, the radio, the news, in the stores, everywhere I go it’s there.  I know why they do it, it’s because just like with the recycled parenting articles there is always a new mom reading it for the first time.  Alas, even though I know it is coming, it still makes me cringe.

redundant

It’s not that I don’t appreciate a good bargain, because I do, and I share good deals I find.  I just take offense to all the high pressure and words they use that make it sound like their target market is 2 years old.  As a person who is in the media and who works in advertising, promotion and marketing I feel that a change is way overdue for less hype, less predictability and more insight and fresh approaches.  Is that too much to hope?  Sadly, as I hear another ad on how I better hurry and get to Toys R Us for the lowest prices of the year on the toys my kids HAVE to have, I think it is!


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